At JMX Brands, we are not organized by departments, we are organized by teams. Our teams go beyond our employees as well. We consider our customers, craftsmen, shippers and even technology as all part of one team, working together to bring products that enhance people’s lives into their homes and ensure the best customer experience.

The JMX Brands team of employees is made up of energetic, creative people who love to bring beautiful, heirloom-quality home goods to individual consumers and businesses with a commitment to integrity and sustainability. Our directors lead by example, both by their commitment to expertise in their fields and to giving back.

Executive Team

Jim MIller

Jim Miller is the CEO and co-owner of JMX Brands. He has led JMX Brands from a start-up headquartered in his home’s family room to a leading Internet retailer of Amish furniture.

Jim was raised Mennonite in Indiana and Michigan and related to the Amish in those areas. He continues to attend a Mennonite church and volunteer with Mennonite associations.

Jim serves on the board of directors at Anabaptist Mennonite Biblical Seminary and Mennonite Economic Development Associates (MEDA) and is president of MEDA’s Sarasota chapter. He has been a member of the Executive Council of Sarasota United for Responsibility and Equity, President of the Sunnyside Foundation, and director at Charis Center, to name a few. He is a member of the International Honor Society of Beta Gamma Sigma and has been a speaker at various conventions.

Jim holds a Bachelor of Science in Business from Goshen College and a Master of Science in Management from University of South Florida.

His interests include tennis, boating, reading, and spending time with his wife and children. He has travelled to 23 countries on five continents.


Miao XueMiao Xue is co-owner of JMX Brands.  Miao is a technical expert who single-handedly built the ecommerce system that JMX Brands has used for more than twelve years to manage its many complex interfaces.

His strong entrepreneurial spirit, strong technical background, sharp sense for marketing trends and his creative mind contribute to the effectiveness of JMX Brands.

Having worked as an IT manager, technical specialist and CIO, Miao brings the strongest technical background to the JMX team.

Miao has a bachelor’s degree in commodity science from Renmin University of China and holds two master’s degrees from the University of South Florida in management and information systems.

Miao’s interests include Web design, online marketing, finance, golf and movies.


linse miller

Linse Miller, Jim’s wife, is vice president of DutchCrafters.  With the company since its inception in 2003, Linse was first to advocate Amish furniture sales online.  She has been instrumental in building the DutchCrafters brand and product line and has supervised the company’s marketing, sales and vendor relations.

As vice president, Linse is responsible for the strategic development and oversight of the brand identity of DutchCrafters. She draws from her years of experience to build strong relationships with key Amish craftsmen as she guides the company to achieve the brands priorities.

Linse explores opportunities for new growth and product development as she stays committed to the core values of JMX Brands and our mission to provide the marketplace with products that enhance the lives of every customer.

Linse holds a Bachelor of Science in Communications and Advertising from Florida State University and served as assistant director of marketing at Goshen College Sarasota.

Linse’s interests include gardening, reading, yoga, traveling and spending time with family and friends.


Management Team

Debra Gingerich, Web Presence Team manager

Debra Gingerich is the Web Presence Team manager at JMX Brands.  She oversees all web-based marketing and advertising, social media and other Web communications.

Debra has more than 15 years of experience in Web communications and marketing. She was JMX Brands first employee, working out of Jim and Linse’s family room for a couple years and then returning to JMX Brands in May 2015.

Debra holds a Master of Fine Arts in Writing from Vermont College of Fine Arts and a Bachelor of Arts in Business Administration from Eastern Mennonite University. Debra is a published writer with publications in journals and anthologies. She is the author of a collection of poems, Where We Start, and co-editor of the anthology Shifting Balance Sheets: Women’s Stories of Naturalized Citizenship and Cultural Attachment.

Debra’s interests include writing, the beach and traveling.


Frank QuinonesFrank Quinones is the Customer Experience Team manager for JMX Brands. Making the continuity and quality of the customer experience his priority, Frank inspire the expanding sales, customer service and quality assurance team to achieve high performance.

Frank studied marketing at Florida State University and draws from his years of experience serving in sales, customer service and management positions in various fields including retail, business-to-business, and automotive sales and service.

Frank’s interests include hiking, fishing, camping, boating and traveling.