Niche online retailer JMX Brands has been named a 2021 Next 1000 company by Digital Commerce 360, a trusted partner and source of research and data collection for many of the world’s top ecommerce brands for over 20 years.
The Next 1000 database ranks North American mid-sized online retailers by annual web sales. The Sarasota-based parent company of the largest online retailer of Amish furniture at www.dutchcrafters.com ranked 1286 overall and 28 in the primary merchandise category of housewares/home furnishings. This is a significant improvement for JMX Brands with last year’s ranking sitting at 1412 overall and 37 in the primary merchandise category.
Digital Commerce 360 states on their website that, “These top retailers sold a combined $13 billion online 2020, up 20% year over year.”
This is the ninth time JMX Brands has been named to a Digital Commerce 360 list. From 2012-2017, the small business was named to what was formerly known as Internet Retailer Magazine’s Mid-Market 500 lists. Most recently, JMX Brands was ranked on the 2019 and 2020 Next 1000 company lists.
JMX Brands has fostered growth and success with its DutchCrafters brand by utilizing search engine marketing and embracing the lift in ecommerce during the height of the pandemic.
“Our revenue growth has been the result of both internal and external factors as we continue to differentiate DutchCrafters, creating more distance from our direct competitors,” said CEO Jim Miller. “Internally, we’ve seen improvements in our search results due to an effort led by JMX Brands Director of Marketing Debra Gingerich along with Product Management and Innovation Manager Scott Anderson and CIO Miao Xue. This led to breakthrough success in the world of organic search, which catapulted us ahead of our competitors and was the biggest driver of revenues.”
Economists and industry experts suggest that ecommerce took a decade leap in a single year and predict that this change is permanent. Gingerich, Anderson, and Xue’s search engine optimization efforts combined with the increase in ecommerce caused JMX Brands revenues to soar. Miller believes DutchCrafters was simply in the right place at the right time.
The small business is also driven by its vision to deliver exceptional customer experience. For JMX Brands, this looks like investing in telephone and chat operators, improving post-purchase communications, introducing a no-hassle return policy, establishing financing options, and reimagining the in-store experience through a redesign in Sarasota.
“We were very proud when Newsweek recognized us as one of the Best Online Shops of 2021, because so much of the criteria was based on customer experience,” said Miller. “Consumers demand it, and companies who differentiate through customer experience will thrive.”