JMX Brands Seth Carter Promoted to Product Management and Innovation Manager

Seth Carter

Seth Carter has been promoted to product management and innovation (PMI) manager at JMX Brands, the largest online retailer of Amish furniture and home décor at

Carter joined JMX Brands in July 2020 as a product category manager for bedroom furniture and served as Eco Friendly Digs manager prior to his recent promotion to PMI manager.

“Seth is a supportive, collaborative and inspirational leader,” said JMX Brands CEO Jim Miller. “He challenges his team to clear and ambitious goals, digs in to support them, and holds them accountable for results.”

As PMI manager, Carter will lead the PMI team in increasing competencies in ecommerce, strategic marketing, product management, and vendor relationships. He recently relocated from the company’s Sarasota headquarters to its location in LaGrange, Ind., which will allow for more personal contact with Amish vendors.

Carter holds a bachelor’s degree in business administration and management from Indiana University East. He won the 2020 Rookie of the Year award, which honors one JMX Brands employee annually for making an immediate impact on the company’s growth and success.

“Since Seth joined the company, he has been laser-focused on delivering results,” said Miller. “Seth is a big asset to this company. I have no doubt that he will lead PMI to new heights and remain a valuable part of our management team for a long time to come.”